President’s Council on Financial Literacy

FINRA Investor Education Foundation Chairman Mary Schapiro was named to the newly-formed President’s Council on Financial Literacy in a January 22nd ceremony at the White House. Also appointed were two FINRA Foundation grantees, Tahira Hira from Iowa State University and Robert Duvall from the National Council on Economic Education. The Council was established through an Executive Order "to help keep America competitive and assist the American people in understanding and addressing financial matters."

Read the Executive Order and transcript of the Naming Ceremony. (Note: Links no longer available on www.whitehouse.gov.)

Reminder

2008 Grant Program

Deadline: February 8, 2008 for June funding decisions

The FINRA Investor Education Foundation has announced its Grant Program for 2008, including an important change that makes it easier and more convenient to apply. Before submitting a full grant proposal, applicants now first submit a simple three-page Project Concept Form. Applicants whose projects most closely align with the Foundation’s priorities will be invited to submit a full grant proposal.

Project Concept Forms may be submitted at any time throughout the year, however, submission deadlines correspond to the announcement of grant awards in June, October and December of 2008. Project concepts received by February 8, 2008, will be eligible for a June funding decision.

For complete information, please visit the Grants page on the FINRA Foundation Web site.

Suggested Reading

Mission-Based Marketing: Positioning your Not-for-Profit in an Increasingly Competitive World by Peter C. Brinkerhoff (San Francisco: Jossey-Bass, 2002).

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More by Fred E. Hahn (Hoboken, NJ.: Wiley, 2003).

Marketing Social Change by Alan R. Andreasen (San Francisco: Jossey-Bass, 1995).

These and other recommendations are included on the selected reading list of the Foundation’s Social Marketing Toolkit. Created in partnership with Tuck Executive Education at Dartmouth, the toolkit also includes a discussion on The Essence of Social Marketing, a social marketing audit, and a comprehensive outline of a marketing plan.

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