FINRA Foundation-funded research, unveiled in July 2006, shattered the stereotypes of investment fraud victims. The fraud victim profile was counterintuitive in many respects. For instance, victims were often financially knowledgeable men.
In addition, the influence tactics used by fraudsters were shown to be sophisticated and highly effective. These findings forced regulators and advocates alike to rethink how best to approach the challenge of equipping investors with the tools and information they need to thwart fraudsters touting investment scams.
The FINRA Foundation subsequently initiated a research-based, social change campaign designed to reduce the incidence of investment fraud among investors by helping them: