Generation Money: Improving the Financial Literacy of America’s Teens

A collaboration launched in 2009 with the Consumer Federation of America and Channel One News, Generation Money teaches 5 million middle and high school students nationwide how to be money savvy and financially fit. Exploring concepts such as compound interest, budgeting, credit, debt, and investing, this award-winning campaign incorporates several components:

  • Broadcast news features
  • Public service announcements
  • Student profiles
  • Money math lesson plans aligned with the Common Core standards
  • Classroom discussion guides
  • On-demand video
  • Web-based learning resources for students and teachers


Broadcasts by Channel One News introduce students to essential money topics through stories that are relevant to them and based on the experiences of their peers. Animated public service announcements feature twins Taylor and Tyler and their kid brother Trevor, and show students the benefits of saving, budgeting, and investing, as well as the problems that come with too much debt. The Generation Money website provides easy, free access to all program content for students, teachers, and parents.







Students participating in the campaign show more productive attributes and knowledge pertaining to personal finance (compared to non-participating students). They are much more likely to talk with parents and other family members about money and finances, better understand the benefits of saving and budgeting, and are more likely to appreciate that being smart about money can help a person achieve goals in life.


Check out the FINRA Foundation's Teens & Money page for additional student resources.