Building a Financially Capable America Through Education and Research

New Foundation research examines the demographic, investment knowledge and fraud vulnerabilities of retail investors who rely on social media and "finfluencers." Findings suggest many of these investors have knowledge gaps and face elevated risk of investment fraud.

The latest NFCS Investor Survey explores U.S. investors’ behaviors, attitudes, knowledge and experiences. Key findings include fewer Americans becoming new investors compared to the pandemic era, as well as insights on finfluencer use, changes in risk tolerance and gaps in investor knowledge.

New FINRA Foundation study reveals consumers feel confident in their money management decisions, but less confident in their ability to evaluate information that might guide those decisions. The research also identifies which information sources consumers use and which factors they consider when assessing information about managing their money.